A website that looks attractive and new could look outmoded in just a few months time. But to stay ahead of the curve, staying updated on the web design trends is important! Some elements when incorporated tactfully help express your company in a better desired way. Though adding every trend is not necessary, many of them will help improve the website visitor experience. Here, we look at 5 web design trends to include for increased user engagement and conversion. Trend #1 Large Hero Image. A hero image (image that is attached to the header section) is a large web banner image and which is the first thing the visitor sees when log on to the website. It helps in promotion of your specific brand as that particular image conveys to a great extent what your product or business is about. A hero image also helps to showcase your existing product/service or a product/service that you will be offering soon. A high quality image, wording over the image and a good CTA are the elements that are essential to create an impressive hero image. And so these images can be challenging for some designers as it should do that important task of capturing attention. Background Videos According to a video marketing statistics, video takes over image or simple text when it comes to conversion. Yes, videos that automatically play in the background can add an artistic element to the webpage and is great at grabbing attention. And as the video is supplementary to the website content, it can also reduce the content length needed to explain the company or business.Most of us are hesitant to read full web content and if there is a background video that conveys the main point about your business, thats too good! Trend #3 Semi-Flat Design With Googles new design language – Material Design, some depth, light and shadows have helped flat designs to evolve into a semi flat design which adds depth illusion, smooth shading and lighting. Shadows are deep and soft and gradients are exquisite and ambient. Maintaining the sleek feel of flat design, semi flat design covers some visual advantages that flat designs are lacking. Semi flat design retains the key characteristics of flat design such as monochromatic colours, open spaces, crisp edged buttons and promote its core values of simplicity and usability. Trend #4 Large Product Images. Large product images actually replace the experience to touch and feel the product. Many websites nowadays display large images to highlight different parts of the product to give a better idea of how the product will look like. In short, it gives an optimized experience for the visitors which will automatically create a positive impression about the website and the company. With large images, designers find it easy to highlight product body in a more efficient way. Also, people find it better to understand the product features through images than through a description. Trend #5 Short Videos. According to Inc. Magazine, it is found that 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business. So it is understood that a video is influential in the buyers decision making process and B2B companies creating videos explaining their product will add a lot to their business. Above mentioned are five important elements of modern website design that will add to your sites performance. Though new elements and styles emerge by time, it is not necessary that we should include every trend. Realizing which of them have the potential to improve the visitor experience is where the success lies. Web design is evolving more and more each day. Here are the web design trends that are going to be boosting conversion rates throughout 2018.
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