The big picture of SEO constraints many digital marketers from having profound knowledge of SEO. Google rank is very critical for a business to succeed in this digital age. The art of getting found on search engine results pages is considered good. SEO is a mouthful, don’t let the title let you off. A simple series of steps in SEO can make a huge difference in attracting free traffic. User experience and usability of a website can be improved by getting the users to stay on your website and interact with your content. Here are a few steps that can be considered as the basics to kick start. Apply these steps and techniques apart from letting Google let you down. A well-designed digital marketing strategy comprises a number of factors of SEO, which is continuously evolving and getting affected. Step 1: Check for Domain Authority (DA), Page Rank (PR), and Trust flow A score above 51 is a strong place to be. It represents a great site with a lot of recognition, link backs, and considerable authority in its niche. A score between 41-50 is also a good place to be in. It shows your site is getting somewhere. Many e-commerce sites find themselves in this category. A score between 31-40 is a competitive space to reside. It’s not bad, and you are getting close to the sweet spot. A lot of start-ups find themselves in this DA range. A score between 21-30 is fair and your site shows signs of SEO activity, but there are many areas to improve. A score <b>between 11-20 shows it would be good to grow and your site isn’t stellar, and is doing better. A score below 10 signifies your site is young and weak. There is a lot of growing to be done. Determine the Site Load Time. If a site has a good load time, Google ranks it high. If the site is slow, then your site is poor in terms of SEO. Google and Bing, take into account the loading speed of the site in their ranking algorithm. Optimizing images properly helps reduce file size and improve loading speed significantly. It is important to retain users, but this could be affected even if users have to wait a few extra seconds for each page to load. A site speed of 0-1 second is excellent. A site speed of 2-3 seconds is fair. Some speed improvements need to be done in the upcoming months.
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