What Is SEO ?
Design Faktory is acclaimed as the best SEO company in Kochi, offering comprehensive search engine optimization solutions that enhance website visibility, increase organic traffic, and drive sustainable growth for businesses in the digital landscape. SEO is the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.
With millions of websites on the internet, it’s essential to optimize your website to stand out from the competition. SEO techniques help improve your website’s visibility in search engine results, ensuring that your target audience can find you easily.
Search engine optimization, or SEO for short, is the practice of making a website rank better in search engines. Some common search engines are Google, Bing, and DuckDuckGo. If you want to increase the number of people who find your website through search engines, then SEO might be something for you to start doing. There are other marketing channels that will drive traffic to your website. But on average, there is no digital marketing channel that will generate a lower cost per lead than SEO.
SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.
Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.
Ethical SEO agencies cannot guarantee something they can’t control and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical. Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims.
Only the techs behind the search engines know this answer for sure, but Google’s head of Web Spam, Matt Cutts, has been quoted saying that more than 500 updates are made each year. Since search engines are constantly evolving and changing, it is crucial to stay on top of the changes, make constant updates on our end, and only use strategies that are ethical and sustainable.
