Branding / Design Faktory



What Is Motion Graphics ?

Motion graphics is a piece of animation or digital footage which we’re using for creating the illusion of motion or rotation combined with audio for use in multimedia project. We have an expert team for doing the motion graphics works with advanced techniques, that’s why we stand out the number one motion graphics company in India.


A motion graphic is an infographic with animated components, to put it simply. They frequently concentrate on presenting complex facts in an engaging and understandable way, much like infographics do. Traditional infographics may be made considerably more persuasive and engaging by adding dynamic movement and interaction.

Storytelling is essential in any message, as well. A good motion graphic offers an engaging story, with the visual components supporting the narrative and reiterating the message.

A bad motion graphic may contain breaks, gaps, skips, confusing non sequiturs, mixed messages, extraneous data (overloading the screen to make it difficult to absorb the information), excessive text on the screen, headlines that don’t match the supporting data, and other issues that make it difficult to tell the story.

Ask trusted individuals to review your motion graphic as it is being developed to help you avoid these problems. If they see a rough clip and find any sections confusing, make the necessary edits or redo. The important thing is to accomplish this sooner rather than later: A static infographic can be changed quite easily, but a motion graphic with audio tracks and animation is significantly more difficult.

Motion graphics can easily capture the tone and aesthetic of a brand in commercials. A motion graphics animation can bring a song to life in a special way for a music video. Motion graphics can be used to develop dynamic logos, movie and television titles, and much more.

Motion graphics can help individuals absorb and remember information more quickly by visualising it. animated logos – Although little, logos pack a punch in terms of information. You can make them tell the tale of your brand in an entertaining, eye-catching way by animating them.

The best technique to emphasise facts and use motion graphics to explain a point you’re trying to make is to underline or emphasise those facts. Motion graphics are utilised in situations where a story or narrative is not necessary. Motion graphic videos can be used to simplify complex services or products and display them in an interesting way.

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